Illuminating sulfate-free shampoo that enhances color retention and provides incredible shine. 0% Sulfates, Silicone, Synthetic dyes.Registered by the vegan society.Enriched with Quinoa, Fruit Acids and UV Filter.Hydrolized quinoa acts as an anchor to pigments.It locks the color inside the hair and increases the pigments uptakes after re-coloring for a very vibrant color. UV filter: protects your hair by creating a barrier to keep your hair healthy. Fruits acids nourish & improve your hair shine, and make styling easy.