Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo is clinically shown to increase scalp hydration up to 120%.* Soothes dry, itchy, irritated scalps. - Detoxifies and removes buildup, oil, and impurities. - Hydrates, balances, and soothes itchy, irritated, and flaky scalp. - Clean and naturally derived, formulated 6-free, and made with Briogeo’s proprietary NOVA Complex that purifies, nourishes, and refreshes. Binchotan charcoal and plant-based exfoliators draw out and lift away buildup, impurities, dead skin, and excess oil that may clog scalp and hair follicles. This shampoo supports absorption of key vitamins and minerals for long-term hair health, and it balances scalp hydration for those with either oily or dry scalp. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh. Formulated with 95% naturally derived ingredients. Test Results: Clinically shown to increase scalp hydration up to 120%.* *Clinical study using skin hydration measurement instrumentation.