Hair lightening can weaken strands. The strengthening formula of Pureology Platinum blonde conditioner counteracts this by fortifying fragile hair and maximizing color retention. Perfect 4 Platinum’s breakthrough strengthening technology with protein-rich keravis-nature’s most powerful anti-breakage hair fortifier-provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness, and nourish to magnify shine, while exclusive AntiFade Complex protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.