RICH Pure Luxury Miracle Renew Keratin Shampoo offers complete care to restore hair’s natural beauty by fighting the signs of aging and plumping-up limp locks. Infused with wine extract, the shampoo actively brighten hair colour and protects hair from environmental damage. It also moisturises hair and scalp thanks to an algae extract derived from seaweed that’s rich in proteins, vitamins and minerals. The shampoo contains a beautiful blend of argan oil and hydrolyzed wheat, soy and corn proteins to create soft, shiny hair that’s smooth and free of frizz.