This sulfate-free shampoo protects colour and replenishes moisture while softening dry, brittle hair. Nourishing marine botanicals and patented UV-absorbing technology with antioxidant-rich vitamin E acetate help shield colour from damaging sun-generated free radicals, a leading cause of accelerated hair colour fading. A perfect choice for coloured hair: RUSK Deepshine Colour Hydrate Sulfate-Free Shampoo.