A weightless cream which helps define, nourish and protect curls. Curly hair has more bonds of an amino acid called cysteine: the more bonds between hair, the curlier the hair is. The INKEY List Chia Seed Curl Defining Hair Cream is a unique product that helps define and prolong curls’ bounce and their natural shape by targeting the hair bonds, whilst providing hydration too. This weightless serum has been formulated to also help reduce, protect and strengthen hair against chemical damage and tame frizz. Who It’s For: All types of waves, kinks, coils & curls. Key Ingredients: - 2% PROCUTIGEN BOND*: Helps hair retain style whilst protecting against chemical damage. - 1% MIRUSTYLE CP**: Helps to give curls longevity, tame frizz and keep curls bouncy and full. - 0.5% PHYTANTRIOL: Helps to reduce signs of hair damage. *ProCutiGen Bond is a trademark of Active Concepts and used with permission **MiruStyle CP is a trademark of Croda and is used with permission Awards: - 2020 Marie Claire Hair Awards nominee for Best Curl Enhancer. This product contains no animal derivatives and is alcohol and fragrance free.