Created for those with dry and frizzy hair instead of smooth and defined, I.C.O.N. Anti-Frizz Shampoo will bring moisture back to your hair. The complex of B Vitamins strengthens and smooths, while fortifying each strand. Frizzy hair can look dry, dull and lifeless. It occurs when the cuticle layer of your hair is raised, allowing moisture to pass through and swell the strands. As a result, your hair appears dry and frizzy instead of smooth and defined. The cuticle being frayed open is a challenge that everyone faces at one time or another and sometimes the weather pushes it along as well. Humidity and rain cause erratic texture and even the most compact cuticle will become frizzy. Our ANTI FRIZZ REGIMEDY combats the FRIZZ with Biotin, a water-soluble vitamin that helps to lock in amino acids and proteins. It is known as the B vitamin for hair that adds strength to each strand, while providing nourishment and structure. Keraveg 18, a blend of different vegetable-based ingredients that improve combability, reduces damage, eliminates FRIZZ, while smoothing and moisturizing the cuticular layer. You will be left with beautiful, shiny hair, that is light as silk.