Perk up your smile with the simple wholesomeness of Coconut Oil. Made with only the most essential ingredients from the earth, our Simply Coconut Strengthening Toothpaste harmoniously combines Virgin Coconut Oil with invigorating Magnesium, Calcium and Peppermint Oil to give your teeth a healthy sparkle. Plus, the energizing Coconut Mint taste leaves your breath fully fresh and exhilarated. It’s your time to smile and shine. JĀSÖN Simply Coconut toothpaste promise: - No fluoride - No SLS - No farabens - No artificial colours - No artificial sweeteners - No saccharin - No propylene glycol - No gluten JASON is a PETA certified cruelty-free brand; they do not test any of their products on animals.