Profile pic need an update? OUAI Medium Hair Shampoo has just the right amount of cleansing and nourishing power to leave hair feeling soft, healthy and shiny. Key Ingredients: - Kumquat fruit extract full of vitamin A, B and C, leaves hair with the ultimate shiny finish. - Babassu oil derived from palm fruit, provides weightless hydration to hair and scalp. - Coconut oil strengthens hair by sealing split ends which helps to reduces breakage. - Hydrolyzed keratin fills in missing keratin naturally found in hair follicle, helping to reduce frizz and flyaways. PARABEN FREE, SLS & SLES FREE, GLUTEN FREE, PHTHALATE FREE , KERATIN & COLOUR SAFE.